A focused boxer meets a beautiful girl, falls in love, finds himself in a toxic relationship and takes the audience on a lethal journey!

Rapper 360 gave Rush Entertainment Group full artistic control of his music video. The team spent 4 weeks finessing every detail: concept, storyboard, locations, styling, make-up, props, camera angles, filming, editing and colour grading.

Having devised the concept and written the storyboard, we pitched these ideas to Australian actor Firass Dirani who was very enthusiastic to play the lead role.